THE SURF CLUB YESTERDAY
From the moment it first opened its doors on New Year’s Eve 1930 The Surf Club in Miami has hosted history. It is an institution whose reputation looms large in the imagination of so many more people than can ever have visited it, let alone been members. Legends and luminaries came to The Surf Club for its reputation as a place where proper impropriety was allowed. It was for people with good taste seeking good times. It combined power and pleasure, ceremony and swagger – its members felt off duty but on show, together. It provided its crowd with somewhere they felt they belonged, somewhere safe: a ballroom and beach, behind closed doors. The Surf Club was a place of imagination and possibility; it turned experiences into memories.
A SOCIAL CLUB WITH SOPHISTICATION IN ITS BONES, MATCHED BY A SINGULAR UNDERSTANDING OF WHO ITS MEMBERS WERE AND WHAT BROUGHT THEM TOGETHER.
IT RESPECTED PRIVACY BUT ALLOWED FREEDOM.
THE SURF CLUB TODAY
The Surf Club of today comprises a social club, a 77-room Four Seasons Hotel, 120 Residences, 30 Hotel Residences, The Surf Club Restaurant by Thomas Keller, a state of the art Spa, 40 beach Cabanas and 2 Boutiques, all spread over three buildings on 9 acres of pristine beachfront along the Atlantic Ocean.
“The Surf Club was a kind of magnet for people who came from all over the world to be part of this lavish lifestyle. It was, and will be again, the place to be.”
“The voice of the sea speaks to the soul. The touch of the sea is sensuous, enfolding the body in its soft, close embrace.”
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